Whether you’re trying to sell a residential or commercial property, one thing that makes a huge difference is the photography used in the listing. In today’s digital age where consumers are increasingly visual, the photos you choose to include in your real estate listings are critical. According to statistics, professional photos are more effective in helping properties sell faster and at a higher price point than photos taken by amateurs. According to the National Association of Realtors, homes with high-quality photography sell 32% faster. As a Realtor, investing in professional photography is not just about aesthetics, but also about the tangible impact it has on the sale of properties. In this blog post, we’ll explore why professional photos are so important and how they can help you maximize your real estate listings.

Professional photos stand out from the crowd.

In a crowded marketplace, professional photos help your property stand out. They capture the essence of your property and showcase it in the best light possible. By using professional equipment and techniques, photographers create photos that are striking, sharp, and well-lit. They also know how to capture the most interesting and appealing features of your property, which is key when trying to grab the attention of potential buyers.

Professional photos give your property credibility.

Not only do professional photos make your property look better, but they also give your listing more credibility. High-quality photos indicate to potential buyers that you take your business seriously and are committed to presenting your listings in the best possible way. Professional photos show that you have invested in your property, which is a positive indication to buyers that you are a serious seller.

Professional photos lead to more views and inquiries.

Studies have shown that properties marketed with professional photos and videos receive more views and inquiries from buyers than those marketed with amateur photos. In other words, professional photos can increase the visibility of your listing and attract more potential buyers. More inquiries mean more opportunities to sell your property and achieve your desired price point. Listings with professional photos garner an average of 61% more online views, and earn a whopping 1200% increase in social media shares! Listings with videos earn on average 403% more online views than those without.

Professional photos can help properties sell faster and at a higher price.

When properties are marketed with professional photos, they tend to sell faster and at a higher price point than those marketed with amateur photos. According to a Redfin study, homes listed with professional photos sold for an average of $3,400-$11,200 more than homes listed with amateur photos. Studies have also shown that properties featuring professionally edited photos receive 47% higher price per square foot.

Professional photos can improve your brand image.

Lastly, your use of professional photos and videos can have a positive impact on your real estate brand. By investing in high-quality photography, you signal to potential clients that you are a premium provider in your industry. In other words, you demonstrate that you offer a level of service and professionalism that sets you apart from your competitors. This can lead to repeat business, positive recommendations and referrals, and an overall better perception of your real estate brand. Studies show that 73% of homeowners say they’re more likely to list with a Realtor who uses video to sell their property.

Statistics don’t lie, and they show that professional photos are no longer just a nice-to-have, but a must-have in today’s fast-paced real estate market. They can give your property an advantage by making it more attractive, credible, and visible to potential buyers. By investing in professional photography and/or videography, you are not only doing justice to the property you want to sell, but also enhancing your professional image as a real estate agent.